Customers are our number one priority. Recently, we gathered data to better understand our customers and their situations. We asked a series of questions to over 1000 respondents. One of our main goals, was to discover what insurance feature was most important to consumers. Our preliminary analysis wasn’t that surprising as it showed “price” to be the most important factor. However, as we mined the data we were shocked at some less obvious findings.
We were, however, presented with the challenge to effectively communicate our analysis to the general public in the most impacting way. After some serious thought we concluded to design an infographic that highlights our analysis in a clean and creative way.
We leave it to you to draw your own conclusions and connect the dots. Discover for yourself what drives consumers and why Cheap Insurance is a better way to save.