Bend is the principal city of the surrounding metropolitan area, and has a population of around 78,000 residents (around 162,000 in the larger metro area). This makes it the 5th largest metro area in Oregon. While it began as a logging town, the city has earned an international reputation as being a hub for numerous outdoor activities and sports, including mountain biking, rock climbing, rafting, and skiing. Because of this, the city sees a lot of tourist traffic throughout the year and, while the city isn’t very densely populated, there can be a lot of cars on the road. The more cars in town, the higher the accident rates. This ultimately leads to higher insurance costs, so be sure to frequently compare the options for cheap insurance Bend can offer.