By

John Davey

Updated

September 7, 2023

Edited By

Fausto Bucheli Jr
BMW in the middle of the road in NYC
image credit - Piccinng

Vehicle subscription programs are a relatively new way to get a car. Instead of buying or leasing a car, you subscribe to it for a monthly fee. This fee typically covers the car’s depreciation, insurance, maintenance, and roadside assistance.

There are a number of benefits to using a vehicle subscription program. First, it can be a more affordable option than buying or leasing a car. Second, it can be more flexible, as you can typically switch cars or cancel your subscription at any time. Third, it can be a more convenient option, as the company will take care of all the maintenance and repairs.

However, there are also some drawbacks to vehicle subscription programs. First, the monthly fees can be high, especially for luxury cars. Second, the selection of cars available may be limited. Third, there may be restrictions on how many miles you can drive each month.

Key Takeaways:

  • Coverage Variety: Auto insurance in vehicle subscription programs varies, including liability, collision, comprehensive, rental reimbursement, and roadside assistance. Carefully review terms to understand coverage limits.
  • Program Diversity: Numerous vehicle subscription programs are available, offering a wide range of car models, from luxury brands like Porsche to electric vehicles like Tesla.
  • Past Failures: Some vehicle subscription programs have failed, citing challenges in sustaining the model. Be cautious and research the longevity and reputation of a program before subscribing.
  • Uncertain Future: The future of vehicle subscription programs remains uncertain. Factors such as cost, car selection, and convenience will shape their popularity and sustainability.
  • Pros and Cons: Vehicle subscription programs offer affordability, flexibility, and convenience, but may come with high fees, limited car choices, and mileage restrictions. Weigh the pros and cons to determine if it suits your needs.

How Does Auto Insurance Work with Vehicle Subscription Programs?

Auto insurance is typically included in the monthly fee for a vehicle subscription program. However, the specific coverages and limits will vary depending on the program. It is important to read the terms and conditions carefully to understand what is covered.

In general, auto insurance for vehicle subscription programs will typically cover the following:

  • Liability insurance: This covers damage you cause to other people or property in an accident.
  • Collision insurance: This covers damage to your own vehicle in an accident, regardless of who is at fault.
  • Comprehensive insurance: This covers damage to your own vehicle from events other than a collision, such as theft, vandalism, or hail damage.
  • Rental reimbursement: This covers the cost of renting a car if yours is in the shop for repairs.
  • Roadside assistance: This covers the cost of towing your car if it breaks down.

Some vehicle subscription programs may also offer additional coverages, such as gap insurance or extended warranties. It is important to compare the different programs to find one that offers the coverage you need.

Examples of Vehicle Subscription Programs

There are a number of vehicle subscription programs available, including:

  • Porsche Drive: This program offers a variety of Porsche models, including the 911, Panamera, and Cayenne.

  • Care By Volvo: This program offers a variety of Volvo models, including the XC40, XC60, and S90.

  • Flexdrive: This program offers a variety of cars from different brands, including BMW, Mercedes-Benz, and Audi.

  • Onto: This program offers a variety of electric cars from different brands, including Tesla, Ford, and Nissan.

  • Turo: This peer-to-peer car rental platform also offers a subscription option.

Failed Vehicle Subscription Programs

A number of vehicle subscription programs have failed, including:

  • Ford Canvas: This program was launched in 2016 and offered a monthly subscription to a Ford Mustang. It was discontinued in 2018.
  • Lincoln Motor Company Select: This program was launched in 2017 and offered a monthly subscription to a Lincoln MKZ. It was discontinued in 2019.
  • Lexus Enform Select: This program was launched in 2017 and offered a monthly subscription to a Lexus ES. It was discontinued in 2019.
  • Cadillac Book by Cadillac: This program was launched in 2018 and offered a monthly subscription to a Cadillac CT6. It was discontinued in 2019.
  • Chevrolet Volcon: This program was launched in 2019 and offered a monthly subscription to an electric truck called the Volcon. It was discontinued in 2020.

The Future of Vehicle Subscription Programs

The future of vehicle subscription programs is uncertain. Some experts believe that they will continue to grow in popularity, while others believe that they will eventually fail.

There are a number of factors that could affect the future of vehicle subscription programs. These include:

  • The cost of the programs: If the cost of the programs becomes too high, they will become less attractive to consumers.
  • The selection of cars available: If the selection of cars available becomes too limited, consumers will have fewer options.
  • The convenience of the programs: If the programs are not convenient to use, consumers will not be willing to use them.

Only time will tell what the future holds for vehicle subscription programs. However, they are a new and innovative way to get a car, and they could have a significant impact on the auto industry in the years to come.

The future of vehicle subscription programs is uncertain, but there are some predictions and trends that suggest they could continue to grow in popularity. According to Forbes, predictions suggest that over 16 million vehicles could be part of vehicle subscription services by 2025, with 1 in every 5 cars in a subscription offering being new. This has led to interest from car manufacturers, automotive dealership groups, car maintenance and repair companies, insurance firms, technology startups, AI companies, lending companies, concierge operators, and customers.

However, there are a number of factors that could affect the future of vehicle subscription programs. The cost of the programs is one such factor; if the cost becomes too high, they will become less attractive to consumers. The selection of cars available is another factor; if the selection becomes too limited, consumers will have fewer options. The convenience of the programs is also important; if the programs are not convenient to use, consumers will not be willing to use them.

Despite these potential challenges, vehicle subscription programs offer a new and innovative way to get a car and could have a significant impact on the auto industry in the years to come. Only time will tell what the future holds for vehicle subscription programs. However, with predictions suggesting a growing market and interest from various industry players, it seems likely that vehicle subscription programs will continue to evolve and play a role in the auto industry.

Conclusion

Vehicle subscription programs offer a number of potential benefits, including affordability, flexibility, and convenience. These programs can be more affordable than buying or leasing a car, especially for short-term needs. They also allow you to switch cars or cancel your subscription at any time, which can be helpful if your needs change. Additionally, vehicle subscription programs take care of all the maintenance and repairs, which can save you time and hassle.

However, there are also some potential drawbacks to vehicle subscription programs. The monthly fees for these programs can be high, especially for luxury cars. The selection of cars available through vehicle subscription programs may be limited, and some programs may have mileage restrictions, which can be inconvenient if you drive a lot.

Overall, vehicle subscription programs can be a good option for people who are looking for a more affordable, flexible, and convenient way to get a car. However, it is important to weigh the pros and cons carefully before deciding if a vehicle subscription program is right for you.

In terms of the future of vehicle subscription programs, it is possible that they will continue to grow in popularity in the coming years. This is because they offer a number of benefits that are appealing to consumers. Should the concept further develop, it is likely that the selection of cars available through vehicle subscription programs will continue to increase as more and more automakers start to offer these programs. Additionally, research from automakers indicates that the convenience of vehicle subscription programs will improve as companies develop new ways to make it easier for consumers to sign up for and use these programs.

One aspect of vehicle subscription programs that is worth considering is how they handle auto insurance. Progressive reports car subscription services supply customers with insurance. They’ll always cover the state’s minimum car insurance requirements but may offer extra protection as well. If you sign up for a monthly car subscription, there’s no need to purchase a separate insurance policy, and if you already have a policy, you may consider canceling it. This added convenience could make vehicle subscription programs even more attractive to consumers in the future.