The History of CheapInsurance.com

Our roots at CheapInsurance.com trace back to 1974 when we branded our local insurance brokerage in Sacramento, California, as ‘Cheap Insurance Agency’.

To provide the best quality insurance for ‘unlucky drivers’, who are regarded as drivers who are prone to high accident rates, moving violations, had specialty vehicles, or who were generally hard to insure. We now insure all types of drivers getting them the cheapest insurance quote available.

Our original motto was ‘Not cheap insurance, but insurance for cheap’.

AS FEATURED IN

1974 - 1981

Highly successful business model providing quality car insurance at affordable prices grows in Northern California.

Cheap Insurance Agency opens multiple local offices in the Sacramento area.

Offices begin writing over 500 car insurance policies per month.

1982 - 1989

Cheap Insurance Agency opens local offices in California's Central Valley, including locations in Stockton and Modesto, as well as Roseville and Yuba City.

1990 - 1997

Cheap Insurance Agency opens more California
locations in San Jose, Auburn, Merced, Rancho Cordova, Concord, San Pablo, San Leandro, Oroville, Chico, and Lodi.

1998

Cheap Insurance Agency creates the website CheapInsurance.com in recognizing the need to provide a place for insurance customers to seek insurance answers, and to provide more accessible customer service.

2003

Cheap Insurance Agency begins a collaborative program with the California Association of Drinking Drivers Treatment Programs, providing assistance for drivers convicted of a DUI seeking to find a path to improve and repair their lives.

2004

The first CheapInsurance.com website redesign
focuses on improved consumer options and support,
with a focus on quality.

Company motto changes to ‘Not just the Cheapest, the
Best’.

2005 - 2007

Cheap Insurance Agency is now owned by Fausto Bucheli Jr.

With a goal of growing the agency and providing quality insurance products to California consumers, Bucheli opens a new office in North Sacramento.

In 2006, Bucheli purchases several existing local insurance agencies, expanding Cheap Insurance Agency's California presence with an additional two offices in Stockton, another office in San Jose, and locations in Santa Rosa and Fremont.

2008

Along with the negative impact of the 2007 recession, Cheap Insurance Agency begins researching methods to serve an ever-growing client base and establish a potential national footprint

2009 - 2011

After a significant study in 2009 on how to best optimize service for insurance customers, Cheap Insurance Agency begins to operate a dual insurance model by:

• Staffing a large California local agency office in Sacramento.

• Providing California insurance services through phone, e-commerce, and fax.

• Providing insurance quotes and policies through a national insurance network directly using national insurance carriers.

2012 - 2018

The dual model continues to evolve and improve, enabling national consumer demand to quickly overtake the local California market.

With another website redesign and optimization, Cheap Insurance Agency becomes CheapInsurance.com

This dual model becomes known as ‘Insurance In Your Inbox’.

2019 - TODAY

A BETTER WAY TO SAVE

CheapInsurance.com continues to refine and optimize insurance shopping for consumers. Online insurance quotes are given within minutes, with the opportunity to purchase coverage online.

An improved phone shopping experience is developed, which allows national callers to speak directly with a national CheapInsurance.com network of insurance carriers and agents with just one click needed to activate a cell phone call.